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Penetrating the Blogger Community
Asterpix was challenged with pioneering a new, relatively unheard of market—Interactive Video. Kulesa Faul worked with the company’s CEO to position Asterpix and generate buzz around hypervideo (hyperlinking/moving objects within video). In just a few short weeks, Kulesa Faul not only succeeded in getting Asterpix exposed to a wide press and blogger audience, but helped them triple their closest competitors coverage.
Results: Since launching a little over a year ago, Asterpix has received coverage in more than 4,000 blogs around the world. In the process, Asterpix established its reputation as a blogger and reporter favorite with features in Fast Company, Mashable, Techcrunch, Wired, Scobleizer, and Network World, among others. Most recently, Asterpix beat out over 10,000 entries to be named a 2008 Webby Award honoree in the Best Practices category, along such established websites as Yahoo mail, ESPN.com and CNN.com
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