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From the Garage to the Boardroom
For over five years, Kulesa Faul partnered with AvantGo to evangelize the idea of the “Mobile Enterprise” and grow buzz around the company’s popular mobile Internet service, in order to establish the company as a pioneer in the modern un-tethered enterprise. The team worked closely with press and analysts to build the mobile enterprise category, targeting key verticals including pharmaceutical, healthcare, sales and field force automation. When the company launched a product targeting pharmaceutical sales professionals, Kulesa Faul delivered results in all of the leading vertical publications, including a cover story in Pharmaceutical Executive.
Results: The 1998 company launch resulted in a media blitz with over 100 articles in the first 60 days. PR and word of mouth alone drove membership to 1 million prior to the purchase of a single ad, and to over 8 million within 5 years. Kulesa Faul established AvantGo as a breakout company to watch with accolades including Fortune Cool Company, Red Herring 100, and Computerworld 100 Emerging Companies to Watch. AvantGo became widely recognized as a leader in the “Mobile Enterprise” and “Wireless Web.” The same Kulesa Faul team represented AvantGo from startup to IPO to a subsequent acquisition by Sybase, and continued to represent the brand post-acquisition, working as an extension of the Sybase/iAnywhere team.
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