Cracking the Code for PR Success
In November 2006, Borland Software announced plans to spin off its developer tools group as a separate organization focused exclusively on developers, while Borland put all its focus behind the Application Lifecycle Management business. In the months leading up to the announcement, Kulesa Faul worked with Borland and its new entity, CodeGear, to establish a communications platform that would publicize CodeGear’s commitment to enhancing the productivity of individual developers and teams and prove to the world that it delivers the best developer products on the market.

Results: Kulesa Faul and CodeGear collaborated on a number of initiatives to "bang the drum" for CodeGear, including successfully launching the first enterprise class IDE built on open source, JBuilder 2007, as well as helping to relaunch the famous "Turbo" brand. Kulesa Faul supported these initiatives by issuing strategic press releases and developing creative media strategies around products, issues and CodeGear’s "All-Star" executive team. Collective PR activity resulted in hundreds of stories for CodeGear. Kulesa Faul also played a significant role in helping CodeGear's JBuilder 2007 product win an InfoWorld IDE highly competitive comparison review with IBM Rational and Sun NetBeans.