Jazzing up the image of $2.3 billion Software Provider
Seeking creative thinking with high-quality results, Compuware, a $2.3 billion software provider, formed a long-distance relationship with Kulesa Faul in the spring of 2003. The agency was initially tapped to re-launch its enterprise development tool, OptimalJ, and gain mindshare in an already mature development tools market. Kulesa Faul immediately went to work, planning a carefully orchestrated series of press activity around JavaOne, with executives on both coasts simultaneously unveiling survey results and new products to more than 40 target press and analysts. Ongoing one-on-one press briefings resulted in hits like this one in Computerworld.

Results: Kulesa Faul applied PR strategy to capture new market share for Compuware, not only for OptimalJ, but for the company’s extended product lines as well. In the first year of re-launching OptimalJ, PR was responsible for a 600% growth in media clippings. Through a series of provocative executive-bylined articles and rolling thunder press releases, Kulesa Faul successfully increased Compuware’s visibility and secured coverage with each new product launch.