From Startup to Acquisition—The Road to Dell KACE
In early 2007 the then little-known KACE, engaged with Kulesa Faul to build mindshare and grow demand for its systems management product line. The team quickly went to work building a PR plan that included aggressive and consistent thought leadership, creative media campaigns and strategic analyst relations. Less than three years after engaging with Kulesa Faul, KACE not only won over market influencers, being named a cool vendor by Gartner, securing 26 corporate and product awards and appearing in over 600 articles, but they also caught the eye of Dell and were acquired in February of 2010. Since the acquisition, Kulesa Faul has continued its work with KACE, now Dell KACE, to support their new brand in North America. Most recently, Kulesa Faul worked with the company to launch a new freeware tool in an effort to generate buzz, reinforce the Dell KACE brand and introduce the product line to IT security influencers.

Results: The Kulesa Faul team kicked off an aggressive launch campaign to promote Dell KACE Secure Browser by pounding on the doors of IT, systems management and security media to introduce Dell KACE’s first ever freeware security tool. By leveraging of traditional and social media campaigns, Kulesa Faul was able to gain phenomenal exposure and great awareness for the new brand. More than 50 news stories and blog posts from leading publications such as Computerworld, InformationWeek and Network World appeared and thousands viewed a YouTube presentation of a Dell KACE executive touting the virtues of their Secure Browser. The exposure paid off in spades as Dell KACE’s web traffic increased five-fold in the days following the announcement and thousands downloaded the new tool.

Back to Success Stories...