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Bridging Thought Leadership and Transactional Data Management for Maximum PR Visibility
GoldenGate Software and Kulesa Faul have enjoyed a working relationship for over two years. The agency was initially brought on-board to increase visibility, evangelize transactional data management for the real-time enterprise, and elevate the technology’s value proposition to a broader business audience. The team meets these objectives through a comprehensive PR program that engages customers, drives thought leadership, and focuses on influential analysts and media.
Results: In close collaboration with GoldenGate’s marketing team, Kulesa Faul successfully launched a new product, GoldenGate Veridata, resulting in more than six stand-alone stories, and secured viewpoint articles in DBTA, DM Review, The Business Intelligence Journal, Connection Magazine, Teradata Magazine, and e-Commerce Times, among others. The team is currently focused on a new product launch, partner momentum and EMEA expansion, in addition to customer successes. Ongoing coverage has contributed to raising the company’s visibility, defining transactional data management (TDM), and attracting new partners and customers.
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