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Winning over the Mid-Market, KACE Gets Acquired by Dell
KACE has enjoyed a tremendous and steady increase in sales growth quarter over quarter, leading to the acquisition by Dell. The little-known company engaged with Kulesa Faul in early 2007 and the team quickly went to work to craft a compelling David vs. Goliath story: KACE against the leading industry giants. Over the course of three years, Kulesa Faul helped KACE gain greater awareness with key influencers, media and press by successfully leading several new technology launches, including an application virtualization play and an acquisition; driving rapid response campaigns with bold sound bites; and issuing controversial survey results around Windows 7 adoption, green technology and the mid-enterprise market.
Results: Creative and aggressive media outreach and campaigns helped to dramatically increase visibility for KACE. The Kulesa Faul team secured consistent, high-quality coverage with each new launch and campaign, and as a result coverage increased by more than 400% with key features landed in Baseline, Inc., CNET, The Register and InformationWeek, to name a few. Kulesa Faul also secured favorable KACE product reviews in several leading publications such as InformationWeek, Network Computing and eWeek, and helped the company win multiple industry awards and recognitions including a CODiE award, Most Innovative Product Award at Microsoft Management Summit and named a Gartner “Cool Vendor.” KACE has enjoyed a tremendous and steady increase in sales growth quarter over quarter, leading to the acquisition by Dell.
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