|
Scaling PR with Corporate Growth
Mercury Interactive wanted more consistent visibility among press and analysts as the company grew, and brought Kulesa Faul on board as an extension of the internal communications team. Conducting a full service PR program, Kulesa Faul helped Mercury to grow revenues from $20M in 1995 to $380M in 2002, and rise to the top of the industry. Building a close client/agency relationship, Kulesa Faul worked directly with executives to cull company spokespersons and secure thought leadership articles in top-tier publications. When Mercury acquired Freshwater Software, the company tapped the agency’s expertise to help this small Colorado software company make a big splash, and later fold the brand more closely under the Mercury umbrella.
Results: Kulesa Faul maintained a consistent stream of press coverage for Mercury year after year by meticulously following industry trends and providing comment on other industry news. When there was no “hard” news, our team took advantage of external events, including holiday Web traffic and even the Super Bowl, to make news. Press coverage increased 60% during the agency’s tenure.
Back to Clients...
|
