Putting a Start-up on the Map
Previously known as a multimedia entertainment company, mSpot’s objective was to position itself as a leading player in the mobile music space, providing the best in music selection, as well as ringtones. Kulesa Faul was charged with building momentum from service launches including Remix, a mobile music player with wireless synching capabilities, and Make-UR-Tones, a customizable ringtone application, as well as collaborating with AT&T and Alltel on new partnership announcements. Kulesa Faul strategized a plan for press activity leading up to and throughout CTIA Spring 2008, focused on announcing these key partnerships, and building relationships with partner PR teams, while highlighting mSpot’s unique services.
Results: Kulesa Faul maintained a consistent stream of press coverage for mSpot by strategically announcing partnerships that highlighted mSpot services the month leading up to CTIA, while also getting partner PR teams to push the respective mSpot services. During the month of CTIA, mSpot was highlighted in more than two dozen pieces of coverage, and was named by one blog as one of the “six hot companies that stopped the show at CTIA.” Beginning with the company launch in 2005 and throughout the three year relationship, Kulesa Faul was able to secure coverage in outlets ranging from Hollywood Reporter and Billboard to BusinessWeek, Time and the Wall Street Journal, helping to put mSpot “on the map,” and culminating in the high-impact activities at CTIA.
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