Building NEC’s Enterprise Storage and Server Brand
in North America
NEC Corporation of America and Kulesa Faul joined together in June 2008 to increase brand recognition of NEC’s premier enterprise storage and server line, while maintaining industry momentum across all 16 of NEC Corporation of America’s diverse business units, which includes everything from digital cinema to biometrics. With only one month to ramp up, the agency was charged with launching three server an storage products in three consecutive weeks. The team continues to leverage the momentum from these launches with a comprehensive communications program that includes a Global Analyst Summit in Japan, strong thought leadership from NEC executives and strategic partner and customer outreach.

Results: In close collaboration with NEC’s PR/AR team, Kulesa Faul successfully launched three new products in three consecutive weeks, resulting in more than 70 press and analyst briefings and over 35 pieces of coverage in top publications. The team is currently focused on continuing to build the NEC brand in North America through aggressive thought leadership outreach, strengthening relationships with key press and analysts and leveraging NEC Corporation partner momentum and customer successes.