Using Powerful Media Campaigns to Save the World (One Spam at a Time)
Founded by several of AvantGo’s original founders in early 2003, Qurb brought Kulesa Faul on board in the company’s early stages for collaboration. Kulesa Faul introduced the company and its revolutionary anti-spam software to press and industry influencers at a time when the anti-spam software market was beginning to heat up. Recognizing that the product could stand up to any competitor, Kulesa Faul and Qurb launched an aggressive product review campaign, with new waves of reviews hitting with each product rev.
Results: Kulesa Faul introduced Qurb to PC Magazine, which honored the product with the PC Magazine Editors' Choice Award three years running (2003-2005), and PC Magazine Best of 2003. Qurb was widely recognized in every review for its effectiveness, elegance and ease-of-use. In conjunction with PR, Qurb managed to attract high-profile interest, and was subsequently acquired by industry leader Computer Associates in 2005.
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