Gaining a Share of Voice
In December 2009, U.K. based Clearpace engaged with Kulesa Faul to accomplish two core objectives: rebrand the company to its new identity, Rainstor, and establish a solid presence in the U.S. market. The Kulesa Faul team worked closely with RainStor to refine its messaging and create a high impact U.S. launch to improve awareness among influencers, investors and partners. In addition to media coverage, the agency was charged with generating increased awareness, corporate transparency, two-way dialogue with partners and key influencers, and increasing the “noise” on corporate blogs, social networks, such as Twitter, blog commentary programs, corporate wiki’s and forums/groups.

Results: In just four months, Kulesa Faul helped RainStor stake its claim in the U.S. market and dramatically increase its share a voice resulting in more than 1,000 views of its launch presentation and garnering over 400 Tweets and re-Tweets from reputable industry journalists, bloggers and analysts, such as Ray Wang, Merv Adrian, and Curt Monash. In addition to booking dozens of high impact press and analyst meetings to support its December 2009 launch, Kulesa Faul collaborated with RainStor to develop topics, news and trends for rapid response and outbound efforts, and identify and promote an evangelist to position the company as a thought leader in the data retention and retrieval market.