Creating a Pioneer in the Online Monitoring Space
TeaLeaf provides software that enables organizations to monitor their customers’ online sessions. Immediately, Kulesa Faul saw a press opportunity to leverage customer stories as well as track peak online activity times and identify trends in the evolving online landscape, establishing TeaLeaf as an expert and pioneer in the online monitoring space.
Results: Kulesa Faul went above and beyond technology trades to secure placement for TeaLeaf in its key vertical publications, including American Banker, (retail pubs, others). Exploiting a customer relationship in the financial services sector, for example, Kulesa Faul successfully delivered this key vertical placement in American Banker.