Bringing the 'Hype' to Biotechnology and Life Sciences Sector
Teranode, the leading innovator of informatics software that empowers scientists to automate, manage, and unify experiment data and workflow for R&D, came to Kulesa Faul in 2004 to gain visibility and develop press and analyst relationships in the biotechnology and life sciences sector. Two years later, Teranode has seen coverage in hundreds of publications and newsletters and exposure in several high-profile industry analyst reports, such as Gartner Group’s Hype Cycle for the Life Sciences report and multiple reports from Frost and Sullivan.
Recently, Kulesa Faul helped Teranode promote its Semantic Web initiatives as an early innovator in this exciting new space that is expected to become mainstream within the pharmaceutical industry in the next 5 years.
Results: Through Kulesa Faul’s efforts, Teranode has been featured in major industry publications such as Scientific Computing, Bioscience Technology, and Genetic Engineering News, and secured an on-going bi-monthly column in Bio-IT World Magazine called “Science and the Web,” featuring Semantic Web innovator and Senior Director of Product Strategy for Teranode, Dr. Eric K. Neumann. Additionally, Teranode has received on-going exposure in leading industry analyst reports and has won several industry awards including Bio-IT World Magazine's Top 50 Life Sciences Firms and Red Herring’s Top 100 Innovators. The company also regularly shares its insights at highly esteemed industry events both the United States and in Europe.