Building Thought Leadership Through Strategic
Contributed Articles
In fall 2009, Kulesa Faul partnered with CloudShare to bring the company out of stealth and establish influence in the white hot cloud computing space. Drawing from CloudShare’s technology innovation and unique approach, the team focused an arm of its communication strategy on carving out high impact thought leadership opportunities. Kulesa Faul worked closely with CloudShare to create a strategy and set goals that would deliver mindshare specific to influential business, sales and technology audiences.

Results: In just one year, Kulesa Faul successfully placed contributed articles bylined by CloudShare executives in business publications including Fortune and Inc. Magazine. The number of estimated impressions from these articles is well over 12 million views based on monthly online visitors. In addition, the team secured multiple contributed articles in technology trade publications and blogs, as well as a front page story in Selling Power, and weekly executive contributions as a select cloud computing expert for an online IT business publication.