SERVICES
Media and Analysts Relations—Media and analyst relations are core components of any comprehensive PR and communications program. Kulesa Faul designs programs that reach influencers and media to help define your market, refine your messages, validate your technology roadmap and help drive campaigns that attract buyers and users. Our strategic approach to media and analyst relations is backed by years of experience in conducting research, competitive intelligence and analysis, and our long-standing relationships with industry pundits, influential press and analysts from some of the world’s leading firms.

Social Media—Reaching your audience with the right message at the right time demands more than traditional PR—it requires new approaches to communications. Kulesa Faul is at the forefront of using social media to augment traditional communications, addressing the realities of today’s rapidly changing communications landscape. Our social media strategies range from corporate blogs and social networks such as Twitter and Facebook, to developing corporate wiki’s and news forums, to tagging and social bookmarking—all in support of creating opportunities for increased awareness and community participation.

Our interest in social media isn’t limited to our clients—we practice what we preach. Every one of us blogs, tweets and is involved in the various online communities and social networks. Understanding comes through participation and we’ll help guide you through the entire process of adding value to the conversation out there.

Product Launches—We have executed dozens of launches for companies of all sizes, across all industries, with particular expertise in enterprise software, mobile, Web 2.0 and consumer technologies. Kulesa Faul works closely with you to develop a customized strategy, which encompasses activities that range from developing key messages and obtaining customer and analyst references to pitching and securing high-quality meetings. Our end goal is simple: To secure prime real estate in top tier publications and highly viewed blogs.

Digital Media Services
Kulesa Faul offers an array of digital media services in order to best service our clients in an environment where telling your story visually through video, graphics and creative is critical to great communications. We have a team of experts standing by to develop effective videos, from polished customer case studies to ‘on-the-fly’ video blogs. Online press kits and on-demand briefings are seamlessly integrated into our core public relations and social media activities, requiring no extra time or resources from our clients.

Thought Leadership—Kulesa Faul creates thought leadership platforms that allow you to differentiate your company and emphasize the competitive advantage you offer customers. We take into account your core messages, and then identify critical industry and business issues to develop content, such as bylined articles, columns, executive Q&A’s and white papers, as well as work to get executives into the “expert rolodex” of media. Thought leadership themes are continually revisited and refreshed through research, discussions with your sales and marketing teams, and in conversations with key media, bloggers and analysts.

Media Training—We apply years of experience to help your spokespeople feel comfortable with analysts, reporters and bloggers, and better understand which messages resonate with different audiences. We provide everything from cram sessions before the big launch and on-camera mock interviews, to “Media Training 101” crash courses and more involved half day trainings for up to five executives. We arm our “students” with the tools to deliver a great interview—whether it’s their first or their hundredth—including tips and techniques on how to read an audience, avoid common rat holes and get the message across in 20 minutes or less.

Message Development—Kulesa Faul develops strong, integrated communication strategies by pairing traditional PR with social media, marketing communications and corporate communications. Our unique, grid-style positioning exercises, group brainstorming and effective message testing methodologies helps to ensure that we’re communicating messages that have an impact on your audience. Our senior team has expertise in these disciplines to offer a comprehensive communications strategy and programs best suited to deliver business results.

International PR Support—Whether companies are looking to crack the U.S. market or go global, Kulesa Faul depends on a strong global network of partner agencies for international support. The agency has established strategic partnerships with agencies across Europe and Asia-Pacific that share our philosophy and approach to PR. Today, our network of global boutique agencies provides the best representation available for emerging and established enterprise software and consumer businesses on a global scale. Whether you’re headquartered in London, Hong Kong or San Francisco, Kulesa Faul will help you gain the visibility you need to build your customer base and partner network around the world.

EMEA

Asia-Pacific